Having A Swipe File Is worth It’s Weight In Gold…

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Having A Swipe File Is worth It’s Weight In Gold…

By markandken | October 10, 2007

Owning a swipe file is your secret weapon… a secret weapon that many an online millionaire uses when offering their niche products through their online business.

It’s especially valuable when creating your own copy, whether you’ve never written your own copy before or you are an experienced veteran at the art. Indeed a swipe file is at the heart of all great copywriters.

So what exactly is a ‘Swipe File’?

A swipe file is a collection of successfully written marketing and promotional material, whether it be direct mail, order forms, flyers, classified ads, web copy, email copy, etc.

Owning a swipe file makes producing winning copy a very easy thing to do and enables you to put together an ad or sales letter very quickly.

You see everybody gets stuck for words and ideas at some point. It happens to the best of us. So when this happens it’s always handy to have a source of past successes to go to. It then becomes a task of simply adapting an already successful piece of copy for your own offer.

Not only that, another great benefit of owning your own swipe file is that by just studying it and reading successful copy over and over, you start to train your mind to think in the same way as the original author… and you end up being able to write your own copy in a similar way.

So this is what we recommend you do starting from now…

Get yourself a BIG empty cardboard box and put in it every single piece of promotional material you ever get, be it direct mail, a web site, an email or whatever.

Whenever you are about to launch a new product and are stuck for words when you are writing up your copy, go to your swipe file. Trust us when we say it will be worth its weight in gold!

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Topics: Swipe File, Copywriting, Make Money Online |